Magnetic Personality

Magnetic Palette Eyeshadows

Meet our total shade magnets! Up your makeup game with the Balm's new Magnetic Palettes! These limited edition, reusable, flat magnetic palettes make it easy to keep all your favorite shades at your fingertips. Both palettes come with removable, pan-only shadows for countless looks. Feel the electricity with Magnetic Personality, which includes 12 complementary matte and foiled shadows. Or stick with Opposites Attract, which is loaded with 12 hand-picked matte shadows for eye-catching looks. “Expand” your palettes by collecting and curating your own gorgeous collection of the Balm eyeshadows that can be swapped from season to season or day to day. Whatever colors you choose to mix and match, they can stay beautifully organized in these personalized palettes — just do hue!